As an organization one may have the right mix of Product/Service offerings, technology expertise, the best of the talents, etc. Nothing of this can be of use if the organization does not have a customer-centric approach.

What is A Customer-Centric approach?

A customer-centric approach is a business strategy that focuses on creating a positive experience for the customer by maximizing the product/service offerings and building successful long-term customer relations Customer-centric organizations believe that their customers are the main reason they exist and are successful. Customer-centric companies align their goals with customer goals and use every means at their disposal to keep the customers satisfied.